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Dieter Rams: As Little Design as Possible Sophie Lovell
Publisher: Phaidon Press, Incorporated

As Little Design As Possible: The Work of Dieter Rams by Sophie Lovell, is an expansive 240 page book that brings the reader many never-before-seen photos, blueprints, illustrations, and materials from Rams' personal archive. Thorough down to the last detail. Phaidon publishes a thorough monograph on Dieter Rams, with a foreword from famed Apple designer, Jonny Ive. Dieter Rams is the famous designer behind the Braun products and, from what I recently learned, also the Vitsoe furniture. As an added bonus the SF MOMA was hosting an exhibit entitled “Less Is More: The Design Ethos of Dieter Rams”. Having done a little research before I left, I planned to visit the SF Museum of Modern Art. Good design is as little design as possible. Unobtrusive is better than exciting. Good design is environmentally friendly. Good design is thorough down to the last detail. Phaidon is releasing a new book on Dieter Rams in June this year (2011) called Dieter Rams: As Little Design as Possible – and the foreword to this book is writen by Jonathan Ive. In this era of elegant cell-phones and devices that encompass the world in a tablet, it's easy to forget there once was a time when technology was, by definition, clunky. To me good design means as little design as possible. Simple is better than complicated. Dieter Rams: As Little Design as Possible – SI: Special | September Industry.